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15 Effective Ways to Cut Costs in Business

When I first moved out of my parent's house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently. However, I quickly realized that I was spending too much money on unnecessary things. After racking up some credit card debt, I realized that I needed to cut costs somewhere. As a business owner,… Read More

The New Rules of Marketing (New ERA)

Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you're trying to reach is changing. In some ways, this makes it one of the sciences with the fastest rates of turnover, since you are actively trying to match, or exceed, the pace of the culture to which you're marketing.… Read More

What They Are and How to Make One Like a Pro

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours. Watch Now: How to Use Instagram Stories for Business Below, we've created a guide for you… Read More